Imagine these cellular receptors as a set of locks, each with corresponding keys, chemical compounds called “agonists.”
Each time an agonist binds to a cell, it relays a message, giving the cell an instruction.
The agonists, or keys, that activate these receptors are the cannabinoids.
Some of the body produces on its own, called “endocannabinoids.” Others come from external sources, such as the hemp plant, also known as “exocannabinoids.”
These compounds help our body maintain its normal function... and keep us free of health worries.
When our body detects anything that’s “off”, it releases its own cannabinoids to set things right.
They are key to maintaining balance.
That’s why researchers have uncovered large buildups of cannabinoids when the body is imbalanced.
But the system is on borrowed time.
You see, cannabinoids are quickly metabolized within the cell... meaning new ones must be released over and over.
This is even more the case as we are exposed to toxins in our food, products, and modern environment.
Over time, after years of exposure to toxins, our internal cannabinoid production suffers from burnout.
We become deficient in these vital compounds.
And we no longer produce the necessary amount of cannabinoids we need to maintain our health, vitality, and well-being.